SESAC, the smallest of the three performance rights organizations, has recently joined forces with Spotify. SESAC was established in 1930 as an organization created to serve both the creators of music and music users through music licensing and timely, efficient royalty collection and distribution. They are based out of Nashville, but have offices in New York, Los Angeles, Atlanta, Miami, and London. UK based Spotify is a music streaming service that offers a wide selection of music from many major and independent record labels. Some of these labels include Sony, Warner Music Group, Universal, etc.
SESAC has agreed to let Spotify stream songs from their repertory of songwriters and publishers in the United States. SESAC’s repertory includes genres such as Adult Contemporary, Urban, Jazz, Rock, Americana, Contemporary Christian, Latin, Country, Gospel, Dance, Classical, and New Age. This will increase the variety of music Spotify already has to offer. It has also become the performing rights organization of choice among many of Hollywood’s most popular film and television composers.
I feel this was a very smart decision by both parties. As a music streaming website, Spotify must pride themselves on the large music collection they have to offer. By joining with SESAC, they are not increasing that collection. This directly increases their market audience. There are so many genres of music, it is hard to find a music-streaming site that offers music for every one’s individual taste. As SESAC becomes a more popular organization, it is important that they grow and spread their name. I feel both SESAC and Spotify will be happy with their collaboration.
No comments:
Post a Comment